About Us

The vision of the National Council for Mental Wellbeing is to make mental wellbeing, including recovery from substance use challenges, a reality for everyone. Despite overwhelming need, nearly 30 million people across the U.S. do not have access to comprehensive, high-quality, affordable mental health and substance use care when they need it.

Founded in 1969, the National Council is a membership organization that drives policy and social change on behalf of nearly 3,300 mental health and substance use prevention, treatment and recovery organizations and the more than 10 million children, adults and families they serve. We advocate for policies to ensure equitable access to high-quality services and supports. We build the capacity of mental health and substance use treatment organizations. And we promote greater understanding of mental wellbeing as a core component of comprehensive health and health care. Through our Mental Health First Aid (MHFA) program, we have trained more than 3 million people in the U.S. to identify, understand and respond to signs and symptoms of mental health and substance use challenges.

The National Council is growing rapidly to meet this moment; both our budget ($77M) and passionate staff (250+) have grown more than 50% since 2020. In addition, while we maintain office space in Washington, DC, we are a remote-first organization, meaning our employees work remotely from their locations across the United States.

We are an equal-opportunity employer. We embrace diversity and commit ourselves to creating an inclusive environment for everyone.

Position Summary

As a Client Development Specialist, you will play a pivotal role in driving our company's growth by managing the entire lead lifecycle—from initial screening to conversion into meaningful conversations with the appropriate stakeholders. Your role is crucial in identifying, nurturing, and qualifying potential clients through various outbound outreach methods, ensuring a smooth and successful handoff to our sales teams. Your efforts will have a direct impact on our growth trajectory and client satisfaction.

In this role, you will employ a variety of proven strategies and techniques to effectively engage prospects, build lasting relationships, and guide them through the buyer’s journey. By focusing on customer-centric approaches and personalized interactions, you’ll drive conversions and foster loyalty, turning prospects into advocates.

This role goes beyond traditional lead management. You will also engage in strategic cold outreach to targeted business development (BD) accounts, leveraging tools like ZoomInfo to monitor intent topics. By identifying and affirming interest through these channels, you’ll make positive connections and seamlessly transition qualified leads to the sales team. As you excel, you'll have the opportunity to expand your skill set, take on greater responsibilities, and carve out a rewarding career path in business development.

This is an individual contributor role that can be performed remotely from anywhere in the U.S., but you must primarily align with our Washington, D.C. business hours of 8:30 AM to 5:00 PM ET.

Key Responsibilities

• Lead Generation: Proactively identify and pursue new leads across various channels, utilizing both traditional and digital methods to expand our customer base.
• Cold Outreach: Conduct strategic cold outreach to targeted BD accounts, leveraging insights from tools like ZoomInfo to monitor intent topics and affirm interest.
• Lead Nurturing: Building relationships is at the core of this role. You will work in tandem with the marketing team to execute lead nurturing campaigns and compelling content to guide leads through the marketing and sales funnel, keeping them informed and engaged.
• Lead Qualification: Evaluate lead quality to ensure the sales team receives highly qualified prospects, maximizing their time, resources, and impact.
• Lead Management: Take ownership of our lead management processes, including lead response, routing, tracking, and nurturing to maximize conversion rates and capitalize on every opportunity.
• Cross-Functional Collaboration: Serve as the critical link between sales, marketing, product, and CRM teams to enhance the lead-to-customer journey and contribute to overall business success.
• Continuous Improvement: In this dynamic role, we value innovation and improvement. You will have the opportunity to analyze data, identify trends, and propose innovative enhancements to our lead management strategies, driving continuous growth and adaptation in a dynamic environment.

Required Qualifications

• Bachelor’s degree in business, marketing, psychology, or a related field, or equivalent professional experience.
• 2+ years of experience in B2B sales, lead generation, business development, or a related field, with a strong interest in advancing your career in business development.
• Strong communication, negotiation, and presentation skills, with the ability to communicate effectively to diverse audiences.
• Proficiency in Microsoft Office and CRM software, with a demonstrated ability to accurately manage data and sales activities.
• Strong organizational and time management skills, with high attention to detail.

Preferred Qualifications

• Knowledge of mental health and substance use challenges facing our nation is a plus.

Salary & Benefits

The salary range for this position is $56,000 to $72,000 annually. Salary decisions within the range are based on experience, education, and internal equity.

The National Council offers a comprehensive benefits package, which includes (but is not limited to):

• Medical, dental, vision, life and disability insurance
• 403(b) pension plan with a 5% employer contribution and an additional up to 4% employer match (totaling up to 9% of annual salary)
• Paid time off, including vacation, sick, personal, floating holiday, bereavement, parental, federal holidays and a floating holiday
• Adoption, fertility and surrogacy reimbursement benefits
• Annual allowance for home office and personal wellness expenses
• Free unlimited Relias professional development courses
• Annual professional development and tuition reimbursement funds
• Free Calm Premium app subscription
• Employee Resource Groups (ERGs)